TCM NETWORK

BRANDING / ON-AIR PACKAGE

Challenge

Turner Classic Movies is a destination for American classic movies. Our task is to reintroduce TCM to the world as the premiere destination for movie lovers, past and present.

Solution

We created a unique personality that showed TCM could be friendly, knowledgeable, and romantic—without being stuck in the past. We redesigned TCM’s logo, ID, backgrounds, menus, and end pages—crafting a completely new brand system with a clean and direct focus on communication to establish TCM as the destination for classic movies.

tcm_02_logos-1 tcm_02_spotlight1 tcm_02_spotlight2 tcm_02_spotlight3 tcm_02_spotlight4 tcm_02_menu-1 tcm_02_starofthemonth1 tcm_02_starofthemonth2 tcm_02_starofthemonth3 tcm_02_starofthemonth4 tcm_02_starofthemonth5 tcm_02_classicmovienews-1 tcm_02_classicmovienews-2 tcm_02_classicmovienews-3 tcm_02_classicmovienews-4 tcm_02_privatescreenings2 tcm_02_privatescreenings1 tcm_02_privatescreenings3 tcm_02_wordofmouth3 tcm_02_wordofmouth2 tcm_02_wordofmouth1
tcm_02_31daysoscar-6 tcm_02_31daysoscar-5 tcm_02_31daysoscar-4 tcm_02_31daysoscar-3 tcm_02_31daysoscar-2 tcm_02_31daysoscar-1
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