Challenge has the world’s largest art collection for sale, but with a nearly anonymous brand and antiquated website UX. They wanted a brand platform where customers could connect art to their homes. They needed a complete brand refresh that would bring them up to date visually and communicate with a new and consistent tone of voice, while helping customers take advantage of all's services, that even long time users were unaware of.


We created a completely new identity system that uses a fun and visually engaging family of logos, with each logo representing a different genre of art. We’ve also created a social media hub where people could share, educate, and be inspired through a simple and intuitive UX. Our redesign engages and builds community while providing tools for customers to curate products and share their creativity with the world. For us, this was much more than a rebrand; this was an opportunity to enrich the way people connect art to their homes.