Not a traditional online ‘wine club’, ClubW, produces wines that are uniquely their own through a select group of winegrowers and bottlers to service online subscriptions and stores nationwide like Whole Foods. They sought to elevate their brand and inform a wider audience on who they are and how to find them. With a name change early in the process, now ‘Winc’, they needed an identity to help reach a wider audience and let the world know they are changing the habits of wine shopping for good.
We believe wine culture should be relatable and charismatic, while securing Winc's position as a leader in its unique category. We crafted a brand that harmonized a modern-classic approach to the 'Roaring Twenties—The Golden Age of Drinking’, by complementing elements of the era with a clean and minimal visual language. The timeless logo, palette of typography, shapes, and colors represent the brand by providing a sense of luxury, yet combines an irreverent spin to make wine more enjoyable. From packaging to website and social media, the Winc brand has audiences adopting a new lifestyle for wine lovers. Please Winc Responsibly.