Emmy Award winning network TNT knows drama. We needed to reintroduce TNT as the prime destination for drama.
We took TNT’s tagline “We Know Drama” distilled it to its core and used the logo to punctuate the new tagline: “Drama”. TNT. Period. We created a system with a direct focus on content. Focusing on editorial, using hard cuts, full screen graphics and powerful keywords. The bold messaging expands the audience and updates the way the brand talks to its community.