TCM NETWORK

BRANDING / ON-AIR PACKAGE

Challenge

Turner Classic Movies is a destination for American classic movies. Our task is to reintroduce TCM to the world as the premiere destination for movie lovers, past and present.

Solution

We created a unique personality that showed TCM could be friendly, knowledgeable, and romantic—without being stuck in the past. We redesigned TCM’s logo, ID, backgrounds, menus, and end pages—crafting a completely new brand system with a clean and direct focus on communication to establish TCM as the destination for classic movies.